Lovely Group

Lee Haze is a UK Athletics-qualified running coach. It was a pleasure to create the logo and visual branding Lee needed to identify his new London-based business.

The symbol design replicates the outline of a 400m running track, with an additional ring to add distinction and to represent the relationship between coach and student. The design was paired with a bespoke wordmark and a distinctive green to help separate Lee’s brand from competitors.


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